Paid Search Blog Posts
Giving control back to the customers is the future for advertising
Thursday, October 12th, 2006
An interesting post from Lucinda Holt on the Commerce 360 blog, this week. She discusses the way online marketing is moving, as well as making some predictions for the future.
Essentially, the control of consumed media is being given back the consumer: Sky+ has got us skipping through adverts, and iPods are drawing listeners away from [...]
Google buys YouTube for a record $1.65 billion
Tuesday, October 10th, 2006
In what might just be the biggest payday in web history, Google has brought YouTube for $1.65 billion. Yes, billion. Not bad for a company that was trading off credit card debts not more than 20 months ago. And in fact, has only been in official existence for 11 months.
According to Google: “The acquisition [...]
Search Market Figures Released
Tuesday, September 26th, 2006
The latest in search engine figures have been released and they continue to show Google’s dominance in the UK and EU markets. Google have a 72.8% share of all EU searches, this figure is reportedly higher in the UK. This means that having efficient & effective Google Ad words campaigns is critical. With 72.8% of [...]