Paid Search Blog Posts

A:B Advert Testing – Is Statistical Significance Over-Rated?

Wednesday, February 14th, 2007

Apologies - this blog is being updated.

Posted in Google, Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation |

Web 2.0

Thursday, December 14th, 2006

Web 2.0 - What is it?
A phrase coined by O’Reilly Media in 2004 refers to a
supposed second-generation of Internet-based services — such as social
networking sites, wikis, communication tools, and folksonomies — that let
people collaborate and share information online in previously unavailable ways.
O’Reilly Media, in collaboration with MediaLive International, used the phrase
as a title for a [...]

Posted in PPC, Paid Search, Pay Per Click Advertising, SEO, Search Engine Marketing, Search Engine Optimisation |

Double or Treble Your Search Engine Visibility

Friday, October 13th, 2006

There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?” the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers [...]

Posted in Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation, SEO, Search Engine Marketing, Search Engine Optimisation, Sponsored Links |