Paid Search Blog Posts
The Search Marketing ‘Remix’
Monday, October 22nd, 2007
Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’
The question that begs to be answered [...]
Pay Per Action
Tuesday, March 20th, 2007
Google breaks another barrier in advertising!
After its achievements in Pay Per Click, Google is now pushing the boundaries of advertising even further by introducing a pay for performance model called Pay Per Action.
You decide what to pay based on what action you want your site visitors to perform. Whether that be to fill in a [...]
5 hot tips to turn the heat up on your AdWords campaign
Wednesday, March 14th, 2007
To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my [...]