Optimised Ad-Serving Blog Posts
Automatic Matching – I Can Hardly Contain My Enthusiasm
Posted by Steve Baker on Thursday, March 20th, 2008 in Automatic Matching, Budget Optimiser, Campaign Optimiser, Expanded Matching, Google Adwords, Optimised Ad-Serving, PPC Campaigns, Pay Per Action, Preferred Cost Bidding, Standard Delivery Method
Google are currently beta-testing a new service, called ˜Automatic Matching’. The premise is simple , if you aren’t spending your complete budget, then they will show your adverts on searches that you aren’t bidding on, if they think it will be successful. On the face of it, this may sound like [...]
