Getting your brand, products and services in front of your customers is a fundamental goal of online marketing. You can’t simply put up a website and expect people to find you without taking steps to market your offering and develop recognised presence in your industry. If you can get people reading, commenting, visiting and linking to your site you are well on the road to success, and press releases can be an invaluable tool for ticking some of the right boxes. (more…)
Online PR Blog Posts
Online Press Releases Dramatically Help Build Brand Awareness
Monday, May 24th, 2010
Attracting natural links from the Linkerati
Wednesday, May 27th, 2009Digital Marketing, Online PR, SEO
Google loves links; it’s how it decides which webpage it wants to rank the highest for any particular term. Originally this was just largely a numbers game, the more links pointing at a webpage you had the higher it would rank.
As the web’s entire link profile has been changed (and manipulated) by search marketers certain ‘natural links’ have gained more importance in the eyes of Google; links embedded deep within the belly of a blog post, for example, carry more weight that those placed in a blog roll.
Whether you’re looking to grow your website ‘organically’ or simply improve your current linking profile, you need to understand how you can attract more natural links. As time goes by, attracting natural links will become increasingly important as Google continues to weed out as many ‘un-natural’ links as it can.
When we say ‘we wish to attract natural links’ what we are really attempting to attract are the people who create these links. The hardcore geeky nucleus of the web who create the vast majority of worthy content, actively use social media and, most importantly, create outbound links – the ‘Linkerati’. (more…)
PR is Dead, Long Live SEO!
Friday, March 9th, 2007These days, the lines between search marketing and public relations are blurring. Sure, the PR world will always rule the traditional media because of long standing journalistic relationships, but online is becoming more and more important. Any PR agency that denies that simply has its head in the sand.
This leaves us with a big question, “Who should handle online brand reputation management, crisis management and press release distribution – SEO professionals or PR consultants?”
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