“We’re not here to be advertised at” tweeted one of Rio Ferdinand’s followers responding to the footballer’s sponsored tweets for Snickers last week. Snickers-gate has raised an interesting issue for digital marketers at a time of maturing social advertising with Search Plus Your World, Facebook Sponsored Stories both causing a stir in early 2012. (more…)
Online PR Blog Posts
Snickersgate: Keeping Your Social Ads Relevant
Monday, January 30th, 2012
10 Things PRs Wished Journalists Knew
Wednesday, December 21st, 2011
“Top 20 Pet PR Hates for Journalists”
“Only 10% of Journalists Think PR is of Any Value”
I’ve come across countless articles like these, often written by journalists more or less denigrating PRs for doing their day job. (more…)
PR and SEO: The Big Bang Theory
Thursday, November 10th, 2011
Two incredibly fast-paced and ever changing industries, racing along through their respective sub-channels of the marketing sphere. But what do you get when these two super-industries collide? Armageddon? Or an explosion of new ideas, with infinite possibility?
PR in SEO is about going further and it’s not just about re-invigorating the approach you use to seed your link in once it’s been created. It’s about tailoring your content so it’s of genuine value and use to the website hosting it in the first place. It’s about reversing the whole links process. (more…)
Channel 4 Launches Site to Promote Sustainable Fashion
Wednesday, October 26th, 2011A new concept has been launched by Channel 4 enabling teenagers to swap and exchange clothes with friends online. The new website allows users to showcase their wardrobe to friends and choose items they wish to exchange or borrow. There is also an option to send a ‘fashion SOS’ which allows people to ask for certain items such as a black dress and red shoes for the weekend. (more…)
The Manchester Derby – Trash Tevez and Build Links (or not)
Friday, October 21st, 2011Yesterday Betfair announced a great PR stunt, just in time for this weekend’s Manchester Derby.
They are placing a giant ‘Recycling Tevez’ skip (that is half red half blue) outside Old Trafford before Sunday’s game, and asking angry fans of both City and United to get rid of their Tevez shirts. (more…)
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