Back in August 2011, Microsoft adCenter announced that they were rolling out the launch of their ‘Enhanced’ Broad Match keyword match-type (aka. ‘Broad Match Enhancement’), but it seems that it’s only now in mid-January that this improvement is about to kick in to my UK accounts. (more…)
Microsoft Blog Posts
Improved Features for Microsoft’s adCenter User Interface
Monday, November 14th, 2011Microsoft’s adCenter User Interface has finally had a bit of an update (basically to make it even more like AdWords). While it’s still not perfect (ie. as user-friendly as AdWords), there have been significant improvements in some areas. Some of the most useful changes are described below: (more…)
Yahoo Organic Search Results Now Powered by Bing
Friday, August 5th, 2011Bing, Featured, Industry News, Yahoo
It has slipped by relatively unnoticed, but on Wednesday (August 3 2011), Yahoo’s organic search results in the UK changed to be powered by Bing. This brings the total number of countries where Yahoo is Bing-powered to 17; this is another stage of the deal struck by Microsoft and Yahoo back in 2009. (more…)
Is Microsoft Next on the Social Network Bandwagon with Socl.com?
Thursday, July 21st, 2011Industry News, Microsoft, Social Media
All the talk over the last few weeks at Epiphany HQ (apart from NOTW, but I’ll come onto that at a later date) has been Google Plus this, +1 button that, realtime search the other. Pretty much all about Google.
Couple this with Facebook announcing that they are teaming up with Skype for a videocalling feature, and you’ve had very few people talking about Microsoft lately. So imagine my surprise when at the weekend Microsoft ‘accidentally’ posted a web page for a site that looks a lot like a social network, which will allow users to “find what you need and share what you know easier than ever” – Welcome to Tulalip! (more…)
World Stores – Highlighting Google’s Flawed Ranking Algorithm
Friday, April 1st, 2011E-Commerce, Google, Link Building, Microsoft, SEO, Yahoo
I read an interesting article on the BBC website yesterday: http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2011/03/world_stores.html
It appears that an innovative entrepreneur in Twickenham has spotted that all you need to do in order to achieve a high ranking in Google is to buy a domain with the target keyword in it.
OK, it’s a little more complicated than that. For those not in the know, here’s how it works…
Google wants to display relevant websites, and two of the key things that they look at are the number of links to a website (which shows how ‘important’ the site is), and what the anchor text says (the text on the link to the website, which tells Google what the page is talking about).
But clearly this system can be gamed – if you want to rank for a keyword, all you have to do is to buy huge numbers of links, and use the same anchor text. Google has all kinds of checks in place to make sure that this doesn’t work – if all of your links have the same anchor text, Google will ignore them and possibly penalise you. (more…)
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