Industry News Blog Posts

Epiphany Knits Together Premium Clothing Campaign

Thursday, January 28th, 2010

Company News, Industry News, Press Release

purecollectionEpiphany is pleased to announce the addition of a premium clothing company to its rapidly expanding roster of clients. Pure Collection, the online cashmere specialist, has enlisted the help of Epiphany as it looks to grow revenue and increase site visibility for customers across the UK.

Following a competitive pitch, Epiphany won the prestigious account, based on its proven approach to SEO. (more…)

Web and Digital Marketing Trends for 2010

Monday, January 18th, 2010

Featured, Industry News, SEO, Social Media

It is important for organisations that operate in the online marketing environment to stay ahead of the latest developments and innovations if they want to maintain their current levels of customers, and capitalise on new opportunities. Failure to stay ahead of the curve could well see your online competitors gain a march on you.

So exactly what is likely to be a big area of growth this year on the web? What are our forecasts for the ‘next big thing(s)’ in online marketing? See below for our predictions on what to look out for in 2010… (more…)

ICANN Takes The Web Truly World Wide

Friday, October 30th, 2009

Industry News, SEO

ICANNICANN, the internet regulator, has approved plans to allow internet addresses to be written in a non-Latin alphabet, claiming it’s the biggest change to the internet in its 40 year history.

Up until this point, TLDs (top level domains) have had to be written in the western Latin alphabet, resulting in the .com .org .net and .co.uk web addresses we are all familiar with. Whilst Korean websites, for example, have been able to use their own alphabet within the start of a domain, the end of the address has had to end in the .kr suffice (i.e. Latin script) for the addresses to resolve to websites IP address (the destinations true ‘internet address’).

This change could potentially mean new TLDs could appear in as diverse characters as Hindi, Korean, Arabic, Japanese, Greek, Mandarin and Russian Cyrillic. (more…)

Yahoo Kills a Web Classic and Potentially Wastes Millions of Dollars

Thursday, October 29th, 2009

Industry News, Link Building, SEO, Yahoo

Yahoo LogoAfter confusing the world with their seemingly meaningless latest ad campaign, Yahoo made another huge blunder this week after shutting down the long running Geocities website without paying any attention to some SEO basics, and potentially wasting millions of dollars in the process.

Geocities had been around since around 1995 and offered its users a free place to host their website. At its height, Geocities was the MySpace/Blogger.com/Wordpress.com of its day, leading to Yahoo purchasing the site for $3.57 billion in stock (yes that’s $3.75 billion!) back in January 1999. (more…)

Yahoo's £60m Global Ad Campaign

Thursday, October 22nd, 2009

Industry News, SEO, Yahoo

yahoo-advert-1The 28th September 2009 saw the launch of Yahoo’s latest campaign to win back our hearts and ultimately get us to use its redesigned portal (http://uk.my.yahoo.com) where customisation is key. This global ad campaign is now in full swing with billboards in place all over the country (and probably the world) as well as banner, skyscraper and video ads on the Web and TV commercials across major channels.

So it’s time to take a critic look and gauge whether this new campaign is going to hit the mark.

(more…)