Google Goggles was introduced two years ago as a way for users to search the web by taking a picture instead of doing a text search. It allowed you to find information about a work of art or where to buy a bottle of wine you are drinking in a restaurant just by taking a picture. (more…)
Google Blog Posts
Multi-Channel Funnels in Analytics
Tuesday, September 20th, 2011Up until recently, it’s been fairly hard to tell which paths your customers take to reach a goal. However, hiding in the new version of Analytics under the ‘My Conversions” tab, you can now find the multi-channel funnel reports.
Multi-Channel Funnels have many applications for search marketers. For example, it’s now possible to accurately tell how much each form of marketing contributed and how they work together to assist in sales. This attribution model has been available within PPC for almost 2 years – it’s only now we begin to see it cross channel. (more…)
Multiple AdWords Accounts, One Analytics Account?
Tuesday, September 20th, 2011Previously Google has only allowed users to link a single adwords account with a single analytics account. At the end of August this has now changed, with the average user able to link multiple adwords accounts to a single analytics account.
Before you try this there are a few things to note: (more…)
Google Flights Takes to the Air – Cheap Flights Beware!
Friday, September 16th, 2011XEMCT8VPEYUP
Google has evolved over the last ten years from just a trusted search engine to a global entity that users are constantly in awe. From acquisitions of Fortune 500 companies to being at the forefront of search innovation, Google has indeed dominated the way we search for services, places…and flights?
Yep that’s right! Google is yet again centre stage in the news with their latest offering for people looking for a competitive price for flights within the United States. The search engine’s official blog, Inside Search, announced its latest service only two days ago and already there is drama amongst travel search engine competitors. (more…)
Rundown of all Recent Google SERP Layout Changes
Monday, September 12th, 2011
The past two months has seen a whirlwind of changes from Google in terms of displaying snippets in search result pages. Some of the changes are here to stay, while others still seem to be in the testing phase. Here are my thoughts and summary on the latest amendments: (more…)
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