Happy Friday! Latest blog post by @sbaker81: Converting Mobile Searchers- Back to Basics http://t.co/PhQ4KrDk
In this post I would just like to keep everybody abreast of some of the new and very useful functionalities Google have unveiled on both the online GUI (graphical user interface) and in the latest version of the AdWords Editor.
Both of the updates will allow a PPC Analyst to optimise campaigns better and to work considerably more efficiently. (more…)
A new feature was announced recently by Google but went slightly under the radar when compared to their announcement of Google Analytics Premium.
I think what Google has done is pretty remarkable. Google Analytics is on more than 50% of the busiest websites in the world. To be able to take, crunch and display all that data within one to two seconds is seriously impressive. (more…)
Google have announced that they are changing the way they calculate the Adwords Quality Score. Going forwards, they are going to place a higher weighting on the user experience – specifically, the keyword relevance and landing page quality.
Their announcement in full reads as follows:
When searching on Google, users appreciate results that are relevant and deliver a great experience after they click. In August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1 that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks. (more…)
Facebook, Google, Social Media
One of the largest ongoing stories in the digital marketing world has been the continued competition between Facebook and Google, and the two companies’ attempts to dislodge each other from their pre-eminent positions in social media and search. This has certainly been the case since the beginning of the year with Google’s launch of its own social network Google+ and it’s rollout to the general public over the last few days. (more…)
It’s finally here! The long awaited launch of Google Analytics Premium has arrived.
You can expect SLAs, advanced tools, extra processing power and dedicated support – at the right price of course.
At a rate of $150,000 per year, businesses will get you the ‘GA on Steroids’ that many people have been asking for. The flat yearly fee could be of interest to some but Google has potentially priced themselves out of the mid-range market that currently pay less than that for their analytics solutions.
However, actual SLAs, unsampled data reporting and fresher reports all move Google Analytics towards a much more suitable enterprise level product. The additional features of 50 custom variables and the attribution modelling (more to come on this later but it’s like no other tool out there) also begin to help the cause.
I certainly don’t think this is the finished article as an enterprise solution but it’s certainly a start. I fully expect more and more features to be added over the coming 12 to 18 months which should make the overall analytics marketplace an exciting place to be.
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