Google Blog Posts

A:B Advert Testing – Is Statistical Significance Over-Rated?

Wednesday, February 14th, 2007

Apologies - this blog is being updated.

Posted in Google, Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation |

TrustRank Explained

Monday, September 4th, 2006

The system of ranking a webpage using PageRank has been around for along time now and is starting to show its age. With spam on the increase due to the use of links as a quality measure, it has become necessary for search engines to look beyond the PageRank algorithm to find a better way [...]

Posted in Google, Search Engine Optimisation |