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Featured, Google Analytics, Industry News
Today at Le Web, Google announced the launch of its social data hub.
The social data hub aims to enable social network partners to submit their activity streams, making the data available to Google Analytics users within a set of social reports currently in development. (more…)
There are a lot of websites and articles out there that compare online and offline advertising. However, most of these articles focus on the differences between the two, picking out advantages and disadvantages to each approach.
There are obviously a lot of differences between online and offline advertising, but what are the similarities? Let’s take a look at one online advertising platform, Google AdWords, and see how some of its options can be compared to techniques used in offline advertising. (more…)
Featured, Google, Industry News
For a long time Google has been trying to overcome the issues of a stale index. Query Deserves Freshness (QDF) was implemented to cover breaking / topical news and Google Caffeine was specifically designed to provide quicker indexation of new and more varied content. Now with the imaginatively named Freshness update, Google takes freshness to a whole new level. (more…)
Google has recently started to show paid search adverts at the bottom of the results page. According to the Adwords blog, they are assessing the results for each search to determine where is best for the adverts to show. (more…)
I was talking to one of our copywriters recently about the thorny issue of content farms and their place in the modern world. From a struggling writer’s point of view, he had to concede they were often necessary for many businesses. However, he did notagree with the reason they were there in the first place. Too many companies continue to use them to rewrite lazy articles (such as the infamous how to pour a glass of water), while others simply repackage them for e-books to sell on the internet for profit as part of pyramid-based reselling schemes. However since the rollout of the first iteration of Panda back in February, the days of content farming are seemingly limited for better or worse. Having been live for seven months and with Panda updates showing no signs of slowing, how significant has the impact been on content farms? (more…)
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