If you have logged into your Google Webmaster Tools account recently, you may have noticed a new item under Site configuration -> Settings. Welcome to Parameter Handling. (more…)
Google Analytics Blog Posts
New Google Webmaster Tools Setting – Parameter Handling
Thursday, September 17th, 2009Google Analytics, Google Webmaster Central, SEO
Google Analytics Account Set-Up Best Practice
Thursday, July 2nd, 2009Google Adwords, Google Analytics
We have recently taken on a client whose previous web development company set-up an analytics account and, upon gaining access, we quickly became aware that it was under the dreaded all sites account. Put simply, this means we cannot gain admin access which has a knock on effect on several key areas:
- The ability to link AdWords and Analytics accounts which, until Google’s update regarding cost data reporting meant all CPC traffic was recorded as direct.
- The inability to create new profiles which are essential for testing and segmentation
- The inability to apply filters essential for filtering out your own IP. Applying filters also has some very powerful data manipulation uses.
Secondary Dimensions and Pivoting in Google Analytics Announced
Wednesday, May 20th, 2009At this month’s eMetrics conference Google announced some advanced features which present great prospects for the more advanced analytics user.
Pivoting and Secondary Dimensions allow cross-tabular analysis of data. The possibilities of this addition are huge – in Google’s example they selected keywords and used city as the second dimension. They also pivoted by source, showing all visits per city and keyword from each search engine. (more…)
This week I have mainly been playing with the Google Analytics API
Friday, May 15th, 2009
At heart, I am a code monkey. I love to code. Some of my strongest memories of my childhood revolve around sitting with my Grandfather, inputting reams and reams of code into a BBC Model B and spending the following month debugging it. So when Google finally released its Analytics API as a public beta (cough) I immediately started considering what I could do with it and how.
Now to clarify, this isn’t a technical post and I won’t discuss my actions or intentions. At the moment, I have had little more than a play around – so sorry! I plan to do a basic guide style post in the future, which will be much more technical (if it hasn’t already been exhausted by then), but for now I will just review the history, potential and some of the stuff that’s already happening.
Google Analytics Comparison Tool
Wednesday, January 16th, 2008Digital Marketing, Google, Google Analytics
As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.
(more…)
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