In late 2009 Google officially launched its asynchronous tracking code. The new snippet addresses 3 of the larger problem areas for the web analytics industry:
- Page load times
- Data collection & accuracy
- Error rates
Google Analytics Blog Posts
Google Analytics Asynchronous Code Migration Tips
Thursday, July 29th, 2010Google Analytics, Web Analytics
Google's New Asynchronous Code
Wednesday, December 9th, 2009After hearing about this at the GAAC summit and being privileged enough to be given access to the beta, one of my favourite new features has finally launched. Google Analytics has launched its Asynchronous code!!
The new code provides users with an alternate way of tracking their website by putting the JavaScript code in the header!! Shocking I know!
In a nutshell, the code provides faster code loading times and browser execution. Elimination of errors when the JS doesn’t load and some enhanced data collection. (more…)
Useful Custom Alert in Google Analytics #1
Friday, November 6th, 2009This is the first in a series of posts relating to Google’s shiny new features. If you haven’t seen them yet you can get yourself a preview of what to expect in your analytics account here. I was lucky enough to get a sneak preview of these at the recent GAAC summit and I think Google have created some really useful features.
One of which is custom alerts, which is in the new intelligence section of analytics. This section itself is a great little tool that shows expected results for almost all aspects of the site, and should the data not fall between these expected margins, it creates an alert. I look forward to see where they take this feature – some form of correlation between the alerts would be very useful, so instead of “x happened” (which is what we currently have) we should be looking at “x happened because of y and z” – but that discussion is for another day. (more…)
GAAC Summit 2009
Tuesday, October 27th, 2009Google, Google Analytics, Google Website Optimiser
Two weeks ago, Google hosted their annual conference for Google Analytics Authorised Consultants (GAAC’s), to which Epiphany sent along 2 employees. This conference has been taking place for around 5 years now, and is typically a chance for leading authorities of Analytics to share ideas and practices. As well as dining all week at Google’s expense – attendees are
given exclusive previews of the latest developments to Google Analytics. (more…)
Intelligent Analytics
Monday, October 26th, 2009
Google Analytics has released a new beta feature called ‘Analytics Intelligence’ which is designed to inform you of performance changes on your accounts. This is a real step forward at improving the accessibility of Google Analytics, which can often overwhelm with the mass of metrics and statistics it provides.
Analytics Intelligence will provide you with an overview of any significant changes in the behaviour of visitors to your website. For example, if your bounce rate were to increase then analytics intelligence would point this out. It would even go on to tell you if this was as a result of an increase in a specific region, such as London.
(more…)
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