I have encountered many people who have caused problems when implementing a website test, often breaking the tracking. My usual experience is with Google’s website optimiser and Analytics, often erroneously recording traffic as direct or organic depending upon the circumstance. I have come up against similar issues with alternative vendors for both analytics and website testing solutions and many of the principal checks apply to all situations. (more…)
Google Analytics Blog Posts
Social Data Hub Announced by Google Analytics
Thursday, December 8th, 2011Featured, Google Analytics, Industry News
Today at Le Web, Google announced the launch of its social data hub.
The social data hub aims to enable social network partners to submit their activity streams, making the data available to Google Analytics users within a set of social reports currently in development. (more…)
The Impact of the Google’s SSL encryption and How to Estimate Keyword Data
Tuesday, November 8th, 2011Google announced on the 18th of October that keyword referral data would no longer be available for search queries made by signed in users on Google.com. This was due to their adoption of SSL i.e. the https:// protocol for reasons relating to privacy.
Ultimately, Google believes that users signed into their Google account deserve privacy with regards to their search activities. (more…)
Google Analytics Premium Launched
Friday, September 30th, 2011It’s finally here! The long awaited launch of Google Analytics Premium has arrived.
You can expect SLAs, advanced tools, extra processing power and dedicated support – at the right price of course.
At a rate of $150,000 per year, businesses will get you the ‘GA on Steroids’ that many people have been asking for. The flat yearly fee could be of interest to some but Google has potentially priced themselves out of the mid-range market that currently pay less than that for their analytics solutions.
However, actual SLAs, unsampled data reporting and fresher reports all move Google Analytics towards a much more suitable enterprise level product. The additional features of 50 custom variables and the attribution modelling (more to come on this later but it’s like no other tool out there) also begin to help the cause.
I certainly don’t think this is the finished article as an enterprise solution but it’s certainly a start. I fully expect more and more features to be added over the coming 12 to 18 months which should make the overall analytics marketplace an exciting place to be.
Multi-Channel Funnels in Analytics
Tuesday, September 20th, 2011Up until recently, it’s been fairly hard to tell which paths your customers take to reach a goal. However, hiding in the new version of Analytics under the ‘My Conversions” tab, you can now find the multi-channel funnel reports.
Multi-Channel Funnels have many applications for search marketers. For example, it’s now possible to accurately tell how much each form of marketing contributed and how they work together to assist in sales. This attribution model has been available within PPC for almost 2 years – it’s only now we begin to see it cross channel. (more…)
no comments