I have encountered many people who have caused problems when implementing a website test, often breaking the tracking. My usual experience is with Google’s website optimiser and Analytics, often erroneously recording traffic as direct or organic depending upon the circumstance. I have come up against similar issues with alternative vendors for both analytics and website testing solutions and many of the principal checks apply to all situations. (more…)
Google Blog Posts
Google’s New Privacy Policy – What Does It Mean For You?
Friday, January 27th, 2012
Effective as of 1 March, Google will be getting rid of more than 60 different privacy policies across all of Google’s websites and products to replace them with just one all-encompassing policy.
The policy continues down the road of Google’s long term goal where they see internet users never having to leave Google when using the internet. (more…)
How Will Google’s Algorithm Changes Affect Your SEO Campaign?
Thursday, January 26th, 2012In the world of online marketing, it is always important to stay ahead of the game, especially when it comes to changes to Google’s search algorithm. Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, once in a while Google rolls out a major change that can significantly affect your search results. (more…)
Impression Share is a Beneficial Metric for PPC
Monday, January 23rd, 2012
Impression share, the percentage of impressions a campaign received out of the number of impressions it could have received, is an important metric advertisers have used in the Adwords account for a long time now at campaign level. There are many reasons a campaign may miss out on impressions, the main two reasons being budget and rank. (more…)
From Netflix and Antony Worrall Thompson to Georgia Salpa…Are You Staying Ahead of the Trend?
Friday, January 20th, 2012The majority of digital marketers may well already be familiar with the Google Insights for Search tool – it’s an absolutely brilliant piece of kit for looking at seasonal trends over a period of years to help aid your online marketing campaigns in whatever form they come. (more…)
no comments