Google Adwords Blog Posts

A:B Advert Testing – Is Statistical Significance Over-Rated?

Wednesday, February 14th, 2007

Apologies - this blog is being updated.

Posted in Google, Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation |

What is Google’s Personalised Search

Friday, February 9th, 2007

Personalized Search is Google’s attempt at making searches more relevant to the searcher. Using Personalized Search, you can:

Get the results most relevant to you, based on what you’ve searched for in the past
View and manage your past searches, including the WebPages, images, news headlines and Froogle results you’ve clicked on
Create bookmarks you can access from [...]

Posted in Google Adwords, News, PPC, SEO |

Video: Google Adsense 101

Monday, November 13th, 2006

If you’re on this site, chances are you know about Google Adsense. If you’re here, you might even know more than the man in this video. It’s worth a look though, as this a man completely unconnected to Google, who has taken it upon himself to explain Google Adsense to the world. It’s also interesting [...]

Posted in Google Adwords, PPC Advertising, Pay Per Click Advertising, SEO, Search Engine Marketing |