Posted by Guy Mains on Thursday, July 23rd, 2009 in Google Adwords
Broad match keywords are often and sometimes unfairly looked upon as some sort of evil outside influence.
Is this the case? Are broad match keywords as bad as some make out to be?
If used correctly, like most the majority of PPC, the answer is NO.
That is the easy bit out of the way. So what is [...]
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