Epiphany Search Marketing Blog

To bid or not to bid, that is not the question

A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my favourite keyword research tool of 2007, Hittail. Basically, the Killer App was a log file analyser that primarily focussed on the search terms that delivered traffic to your website. This tool would look at exactly what query delivered traffic to your website and tell you how unique it was.

Why would i build a tool solely to do that? Simply becuase with the help of other pay-per-click bid management tools you can report on the ROI per keyword. Google, and now Yahoo and MSN, allow you to choose exactly what keywords and search term combinations you are bidding on and the ROI that each one, individually, is delivering.

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Apologies - this blog is being updated.

Apologies - this blog is being updated.

Apologies - this blog is being updated.

Google have posted their second part of the following article:

AdWords Optimisation

Following on from their comments I just want to add that optimising AdWords is simply not a case of tweaking adverts and bids to get cheaper traffic. Sure its a major part of the ongoing work but the real magic happens at the business end, your website!

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