Google has recently changed the AdWords rules to allow advertisers to bid on various brand or trademarked terms. The rule change has come about after the European courts ruled that Google had not violated trademark laws by allowing rival companies to bid on competitor brand and trademarked terms.
Google’s new rules will come into force across Europe on the 14th of September 2010, along with a new complaint procedure. If a company feels its terms are being used to mislead a visitor or cause confusion to a user, Google may still remove the ad after conducting a limited investigation, however they will no longer prevent a company from bidding on trademarked terms. (more…)
So, Google have launched their latest time-saving measure for Adwords account managers, ‘Enhanced CPC’.
Where their standard bid optimization is completely automated, this option allows you to set your bid, and they’ll adjust it based on the conversion rate. The tool will increase your bids up to a maximum of 30% above your bids, though there does not appear to be a minimum. (more…)
Once upon a Monday dreary, while I entered a search query
Into Google, haven of quaint volumes of forgotten lore
While I nodded, nearly napping, I considered words, which tapping
Brought forth ads attention trapping, trapping my attention’s core
‘Tis a trickster,’ this I muttered, ‘trapping my attention’s core
Only this, and nothing more.’ (more…)
The Adwords “Ad sitelinks” feature, allowing advertisers the possibility of additional links to specified site areas, is a feature we have used on several accounts to varying effect.
Initial results suggest that adverts displayed with site links have benefitted from improved click through rates. In some select cases, conversion rates have changed for both the good and the bad.
So Google announced the release of a nifty new tool named AdWords Campaign Experiments last month. Unfortunately for the Search Marketers of the UK this tool is only available in open Beta to US advertisers at the minute, but watch this space.
European Brand De-restriction
no comments