I regularly work on a laptop and this is the screen I see when I login to one of my accounts. (Just to be clear, this is the full view on a 15” screen, totally un-cropped and with the help section minimised.) (more…)
Google Adwords Blog Posts
Tracking and the PPC Analyst
Monday, November 28th, 2011Tracking is a vital part of any PPC analyst job. Without tracking, it is almost impossible to accurately judge profitability of any PPC campaign. (more…)
Why AdWords Is Like Skyrim
Thursday, November 17th, 2011
AdWords is a lot (OK, not a lot, but a little bit) like Bethesda Studio’s new game from the Elder Scrolls series, Skyrim. Not convinced? Nor were half of the PPC team at Epiphany Solutions, but here’s what I mean. You can make your own mind up. (more…)
AdWords Low Search Volume – What Can You Do?
Monday, November 14th, 2011So you’ve set up a new campaign in AdWords to try and drive traffic to your website. You’ve conducted your keyword research and produced a very thorough keyword list full of terms that are highly relevant to your business. Some of these terms could be described as extremely long-tail, but you’re optimistic that when users do infrequently search for these keywords, your adverts will appear relevant, and are more likely to entice a click than the competition. With a well-chosen landing page, you could also return a high conversion rate. (more…)
AdWords Personalised Remarketing
Tuesday, November 1st, 2011
Google recently launched a new feature (still in beta for now) called the Contextual Dynamic Creative (CDC) template in the Display Ad Builder. This feature allows a user to build a single ad template and then sync that template with your product inventory (via Google Merchant Center) so that relevant products are automatically pulled into the ad. At present, Google gives you the option to create templates featuring either one or three products, with further tweaking to the format of the ad also available. (more…)
3 comments