Google Adwords Blog Posts
Google challenge students to Adwords competition
Friday, January 18th, 2008
Working in collaboration with University professors Google have come up with “The Google Online Marketing Challenge”, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns.
Google Adwords CPA model launches
Monday, September 24th, 2007
Tonight Google have launched their new CPA model that we have been hearing about so much.
The new ‘conversion optimizer’ tool as they are calling it will ask you for a maximum bid and attempt to optimise your adwords campaign to hit this target. It will only work on campaigns that are seeing at leasts 300 […]
AdWords Secrets Revealed
Wednesday, July 11th, 2007
Many of you here may have been reading Steves blog posts about Google Adwords and how to get the most out of it. His posts have been very informative and extremely popular so we decided to give him even more work to do and ask him to put an interactive guide together about everything he […]
Pay Per Action
Tuesday, March 20th, 2007
Google breaks another barrier in advertising!
After its achievements in Pay Per Click, Google is now pushing the boundaries of advertising even further by introducing a pay for performance model called Pay Per Action.
You decide what to pay based on what action you want your site visitors to perform. Whether that be to fill in a […]
How Adwords Uses The Quality Score To Decide Your Advert’s Position, And Why It Matters
Thursday, March 15th, 2007
Apologies - this blog is being updated.