Wednesday, October 14th, 2009
Conversion Rate, Google Adwords, Google Adwords Blog, Website Optimisation
For Epiphany, the acceptance to the Google Conversion Professionals programme confirms that the great work we have been doing for our clients over the last 2 years is ahead of the industry standard.
Epiphany’s knowledge of website optimisation was approved by Google when they awarded us the Website Optimisation Authorised Consultant (WOAC) qualification. At the same time, our analytical & technical ability was acknowledged when we became Google Analytics Authorised Consultants (GAAC).
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Wednesday, October 14th, 2009
Google Adwords, Google Adwords Blog, PPC Campaigns
When things in the world market are not going as well as we would all like, the scruples of some businesses show their true colours, and business ethics go right out of the window.
Some of the promises that are on offer at times sound too good to be true – in fact, they are usually just that, or a clever play on words.
Companies should be very sceptical of agencies that offer the world.
Here are a few examples of advertising spiel that some agencies are using, and ways that they may be getting around it. (more…)
Tuesday, September 1st, 2009
Conversion Rate, Google Adwords, Google Adwords Blog, Website Optimisation
One question that I get asked a lot by advertisers is what they can do to improve their PPC performance. PPC is a level playing field (on paper, at least), but the days of making easy money are gone.
There are simply too many advertisers, bidding too much for PPC to be highly profitable for every advertiser – in short, it’s becoming a dog-eat-dog world. Every sale that you make is one that your competitors don’t get, and vice-versa.
Once you’ve got your account in order, optimised your keyword list, grouped it into nice, neat Adgroups, tested many adverts on each, found your sweet-spot for each Adgroup (the most profitable bid) and tested the Content Network and all the various options that Adwords et al offer, eventually, your account’s performance is likely to plateau.
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Friday, August 14th, 2009
Google Adwords
Was I misled in the past?
In my early days of PPC, my agency (not Epiphany) instructed me always to turn off new clients’ content network settings. I can hear you ask the question “Did you not ask why?”. I did ask. The response was, “you get loads of impressions and nothing else, and it affects the current search campaign and makes the clients reports look bad, as it is difficult to improve the clients click through rate.”
We are looking at the early days of Google AdWords when we were all learning. At the time, I found that (apart from Google) very few people seemed to disagree with this argument. Were we all trained by people of the same thought? Looking back it seems that way.
In time, and as my confidence grew, I thought “why not find out the facts myself, and make up my own mind”
First of all, by adding Google’s content network to your campaign, the high impressions you can receive will not affect the performance of your current search campaign.
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Friday, August 14th, 2009
Google Adwords, PPC Campaigns
There are a number of reports available at a user’s disposal on Google Adwords. Some will use these on a regular basis. Some may dabble in the odd report from time to time (you know – open them up, have a bit of a browse at the information in a scattergun approach, then the phone will ring, and it’ll be 3 months before you repeat the process all over again). And some, well, they probably didn’t know you could run reports through Adwords!
But is conducting regular reporting through Google Adwords a worthwhile or worthless practice for those in PPC? I’m sure you already can sense the opinion of this blogger – I mean come on, why would Google place so much information at your disposal if it was all pointless and added no value? Regular reporting is an incredibly worthwhile practice, but it is essential that you know what you are looking for, and when you find it, knowing what you are going to do with that information.
So what sort of reports should we be running on a regular basis, and why are they so valuable?
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(cookies - breakfast of champions)
Thanks for the fantastic write up!!
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