Google Adwords Blog Posts
Google Analytics Account Set-Up Best Practice
Post by Daniel Peden on Thursday, July 2nd, 2009 in Google Adwords, Google Analytics
We have recently taken on a client whose previous web development company set-up an analytics account and, upon gaining access, we quickly became aware that it was under the dreaded “all sites” account. Put simply, this means we cannot gain admin access which has a knock on effect on several key areas:
- The ability to link AdWords and Analytics accounts which, until Google’s update regarding cost data reporting meant all CPC traffic was recorded as direct.
- The inability to create new profiles – which are essential for testing and segmentation
- The inability to apply filters – essential for filtering out your own IP. Applying filters also has some very powerful data manipulation uses.
Google challenge students to Adwords competition
Post by David Wilding on Friday, January 18th, 2008 in Google, Google Adwords
Working in collaboration with University professors Google have come up with “The Google Online Marketing Challenge”, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns.
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Google Adwords CPA model launches
Post by Shane Quigley on Monday, September 24th, 2007 in Google Adwords, Pay Per Action
Tonight Google have launched their new CPA model that we have been hearing about so much.
The new ‘conversion optimizer’ tool as they are calling it will ask you for a maximum bid and attempt to optimise your adwords campaign to hit this target. It will only work on campaigns that are seeing at leasts 300 conversions per month but it sounds interesting.
The only downside we can see is that we can all hit low cpa’s by dropping our bids and only bidding on very specific keywords, how it takles volume conversions is another thing!
Let us know your thoughts….
Google announcement here: CPA Targetting
AdWords Secrets Revealed
Post by Shane Quigley on Wednesday, July 11th, 2007 in Google, Google Adwords, PPC Advertising, Pay Per Click Advertising, Sponsored Links
Many of you here may have been reading Steves blog posts about Google Adwords and how to get the most out of it. His posts have been very informative and extremely popular so we decided to give him even more work to do and ask him to put an interactive guide together about everything he knows of the Adwords world!
And here it is Adwords Expert Guide
Please pop over and have a look, ask as many questions as you like, we really want to keep him busy! 
Pay Per Action
Post by Shane Quigley on Tuesday, March 20th, 2007 in Google, Google Adwords, Paid Search
Google breaks another barrier in advertising!
After its achievements in Pay Per Click, Google is now pushing the boundaries of advertising even further by introducing a pay for performance model called Pay Per Action.
You decide what to pay based on what action you want your site visitors to perform. Whether that be to fill in a sign up form, visit a particular page or even purchase a product.
Its only in beta testing in the US right now but it sounds like it should break some serious barriers to entry for small firms.
Read the full story here: