Google Blog Posts
Stretching your marketing budget that little bit further.
Thursday, January 24th, 2008
I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy. As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to […]
Google challenge students to Adwords competition
Friday, January 18th, 2008
Working in collaboration with University professors Google have come up with “The Google Online Marketing Challenge”, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns.
Google Analytics Comparison Tool
Wednesday, January 16th, 2008
As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.
Split test your way to perfection
Wednesday, December 19th, 2007
Test, test and test again!
It is no longer enough to get hundreds or thousands of visitors a month to your website it’s the action your visitors take when they get to your website that’s important.
A little extra help from Google Webmaster Tools.
Friday, December 14th, 2007
Yesterday (14 December 2007) saw a nice addition to the data available through the Google Webmaster Tools application. Content Analysis shows issues relating to content and meta data that might deter Google from crawling or indexing your site including long page titles, short meta description, duplicate meta data, non-indexable content.