So, Google have just rolled out a new version of their Quality Score. Gone is the (understandable) minimum bid, and in its place we now have ‘First Page Bids’. If you’ve no idea what I’m talking about, you may want to read this: http://adwords.blogspot.com/2008/08/quality-score-improvements.html.
It went live on our accounts yesterday (16th September), and after poking around a bit, I saw no real changes in the performance of our campaigns. We haven’t changed our bids, our competitors haven’t, and any changes to the Quality Score have been small. So, everything looks fine…
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