Friday, June 18th, 2010
E-Commerce
Over the last few days, I have been researching ways in which online fashion retailers can make their websites more engaging for their users and have come across the outfit builder on the French Connection website. As I excitedly told my colleagues about this, I was informed that H&M also have the same feature on their site. Firstly, I can’t believe I‘ve only just spotted this (!) and more importantly, that other retailers don’t have this functionality on their websites.
Traditionally, I have always preferred purchasing clothes in store, purely because I can see what the clothes will actually look like on me. Now I’m not saying I look like the lovely French Connection or H&M models, but at least you can put an outfit together and see what it looks like on someone. (more…)
Monday, July 27th, 2009
Digital Marketing, E-Commerce, Industry News, SEO
6 months after everybody’s favourite high street pick and mix retailer closed down, the Shop Direct Group has decided to resurrect Woolworths as an online retailer. I strongly believe that using the Woolworths brand online is a wise move by the Shop Direct Group as there is a lot of love and affection throughout the UK for the established Woolworths brand.
Over the last 3 weeks I have been using the site since its re-launch, but the more I visit the more disappointed I am by how our beloved former high street brand has been launched online. (more…)
Monday, June 29th, 2009
E-Commerce, SEO
It might seem like a strange question to ask, but a surprisingly large number of UK retailers don’t offer their customers the ability to buy their products online, or at least not a fully fledged service. H&M, Primark & Gap currently don’t offer their product range online for purchase in the UK at all. The latest incumbent to the field, TK Maxx, only offer the ability to purchase handbags.
So if these large companies don’t provide their customers with an e-commerce solution then why should you? There are some very clear and convincing reasons why you should be considering an e-commerce website for your retail business, if only to capitalise on the fact these big players aren’t participating…
(more…)
Tuesday, June 2nd, 2009
Digital Marketing, E-Commerce
Potential sales are being neglected by some of the UKs largest e-commerce sites and online retailers due to the lack of different payment methods available to customers. According to a YouGov survey (commissioned by ClickandBuy) over 50% of regular online shoppers will cancel a potential purchase if their preferred payment method is not available.
So beyond the standard Visa and other credit and debit cards, what other payment options can e-commerce stores offer to maximise their sales?
(more…)
Sunday, September 3rd, 2006
E-Commerce, Google Adwords, Yahoo
An interesting article in MarketWatch this week – they reckon that the vast majority of marketing budget holders not only acknowledge click fraud, but are unconcerned by it. This follows Google’s news last month that they did not charge advertisers for the clicks that they knew were placed fraudulently. But even the ones slipping through the net don’t seem to concern advertisers.
(more…)
no comments