Monday, September 11th, 2006
Digital Marketing, Google, Google Adwords, Industry News
The director of research at Google, Peter Norvig, has hinted at a future project for Google, indicating they are exploring all possible avenues for bringing relevant ad content to their users.
The latest technology will use the PC microphone many computers now have as standard to listen in to whatever is the background whilst you’re online. This will then be identified, reduced to a digital ‘fingerprint’, and then matched to a database of sources. The result will be an advert for the latest CD from the artist you’re listening to, or a chatroom full of people who watch the same soap as you, all delivered directly to your computer.
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Monday, September 11th, 2006
Digital Marketing, SEO
Most people know that Googlebot downloads pages from web servers to crawl the web. Not as many people know that if Googlebot accesses a page and gets a 304 (Not-Modified) response to a If-Modified-Since qualified request, Googlebot doesn’t download the contents of that page. This reduces the bandwidth consumed on your web server.
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Wednesday, August 30th, 2006
Blogging, Digital Marketing, Industry News
DM News wrote this week about a significant change that is taking place across the marketing industry at the moment. According to a study, skills in analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies like branding and product promotion. They also revealed that the industry is having trouble recruiting enough people who understand the intricacies associated with the digital marketing field.
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Monday, August 28th, 2006
Digital Marketing, Industry News
New statistics out this month show that Google has an even larger market share then previously reported. These figures published this month by e-consultancy estimate that Google is now powering 77% of UK Internet searches [Hitwise, June,
2006]. MSN and Yahoo! powers just over 7% of UK internet searches each with Ask.com picking up a 5% market share, higher then you might have thought.
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Sunday, August 27th, 2006
Digital Marketing, Google, SEO
The following is Googles Original Patent regarding its methods of ranking sites. I have attached my thoughts in italics below it piece of legal wording.
1. A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
This document details the various methods Google is either employing, planning to employ or has thought of employing to a document or group of related documents in order to attach a point score to that document, for the purposes of ranking.
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