Latest blog post by @YorkshireTexan - How @Square can benefit Obama and Romney in 2012 http://t.co/7IJED6Rz
Until recently (Yesterday) local listings (the map with company details beside it) have only really made an appearance for searches that specify a location e.g. “pubs in Leedsâ€.
As of yesterday morning, they seem to be popping up all over the place based on IP address, as can be seen in this example for the search “casinoâ€.
Whenever I hear that immortal line I cringe. It is on a par with “If you build it, they will come!†I tried building a baseball diamond in my herb garden once, and trust me – nobody came to play baseball apart from a few cats*. So is content really king? (more…)
One technical issue that we identify at the start of most SEO projects is Canonicalisation (Canonicalization for the USA). For those who don’t already know, Canonicalisation is basically having your site rendering as http://www.mypoorlysite.com and http://mypoorlysite.com.
Ideally a site should only render under a single domain to avoid any problems with duplicate content. Although Google claims this is no longer an issue, evidence shows otherwise with pages from many domains being indexed with the www and without. For some this causes no real problems, for others it can cause a complete nightmare with duplicate content causing major pages to disappear and rankings vanishing over night.
In either case with the fix being relatively simple (especially if you own the server / have admin access / use a competant web host) there is no excuse.
So to cover this topic I will define two hypothetical problems and document how to solve them. (more…)
Digital Marketing, Google, Social Media Optimisation
I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy. As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to see the power in using social media as a marketing tool.
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Digital Marketing, Google, Google Analytics
As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.
(more…)
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