What is innovation? ft @epiphanysol MD @robshaw99 http://t.co/sDAdPQgw via @Econsultancy
Digital Marketing, SEO, Social Media
Many people in the industry still view Social Media and SEO as separate entities, and run campaigns for each independently from one another, or operate them in isolation.
SEO and Social Media have now become intrinsically linked. If you want to achieve maximum success in one, you can’t do it without the other, as the lines between Social Media and SEO are becoming increasingly blurred. Let me explain… (more…)
Conferences, Digital Marketing, Think Visibility
Well for once the weekend antics of me and several members of my team are worth a mention. No, we didn’t guess the lottery results, we didn’t get abducted; we went to Think Visibility at the Alea Casino in Leeds. (more…)
Company News, Digital Marketing, Press Release
Yorkshire-based bedsit-to-millionaire entrepreneur Deirdre Bounds has appointed a digital marketing agency to run a campaign to help raise the profile of her eponymous website www.deirdrebounds.com. (more…)
Digital Marketing, E-Commerce, Industry News, SEO
6 months after everybody’s favourite high street pick and mix retailer closed down, the Shop Direct Group has decided to resurrect Woolworths as an online retailer. I strongly believe that using the Woolworths brand online is a wise move by the Shop Direct Group as there is a lot of love and affection throughout the UK for the established Woolworths brand.
Over the last 3 weeks I have been using the site since its re-launch, but the more I visit the more disappointed I am by how our beloved former high street brand has been launched online. (more…)
Digital Marketing, SEO, Usability
Eye-tracking studies are great for understanding how the public view webpages, but it can often be hard to translate the results of these studies into real web design implementations. Recently I have been reading over studies such as Eyetrack 3, which was a study performed in 2003 by Steve Outing and Laura Ruel, as they observed 46 people view various mock information sites for an hour.
After reading over the study I decided to pick out a few nuggets of information that web designers can often overlook.
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