Digital Marketing Blog Posts

Ecommerce SEO: Top 5 Tips

Thursday, November 11th, 2010

Digital Marketing, E-Commerce, SEO

Anyone who has been in SEO for any length of time knows that ecommerce sites have their very own unique set of issues and challenges to overcome. I personally, throughout my 5 years (yes it really has been that long) at Epiphany, have worked on a huge amount of ecommerce site from leading toy stores to clothing labels, and have experienced the full host of ecommerce platforms from out of the box shopping cart systems that have to be fully recoded and hacked (by me) to 99% there custom builds of open source products.

So without further ado, I offer my Top 5 (5 being a special number for me) tips for ecommerce SEO success. (more…)

no comments

Why Internet TV could be hugely popular and change marketing forever

Friday, November 5th, 2010

Digital Innovation, Digital Marketing, Internet TV

Google TVWith the launch of any ‘new’ Internet based consumer channel/platform it’s important we pay it some attention to assess the potential size of this new consumer market and what effect it may have on users current use of natural and paid search.

There are numerous Internet TV options currently rearing their head, such as Apple TV, Boxee and ‘official’ platforms, such as the UKs YouView. In this article though I am going to focus more specifically on the imminent Google TV (GTV), its potential for market penetration and what that could mean for both digital marketing, and marketing in general.

(more…)

no comments

Traditional Marketing Models and Search

Thursday, August 26th, 2010

Digital Marketing, Featured, SEO

Having spent 3 years (okay 4 – I repeated a year) at University studying marketing and business, I felt ready to step into the big wide world of a real life digital marketing agency and begin implementing all that theory I had been force fed over the previous years. Or so I thought.

Apparently I had been lied to…… all these cutting edge marketing models and theories, which had been so enthusiastically taught to us, proved to be a little redundant and dated when it came to digital marketing, and when I say a little, I mean totally. (In hindsight I should probably have thought it was a little suspicious that our most recent text book was published in 1986 and definitely raised my concerns when we watched a BBC video entitled “The Future of Online Marketing”, filmed in 2000!) (more…)

3 comments

The Battle of the Search Engines

Thursday, August 19th, 2010

Digital Marketing, Google, Microsoft, Yahoo

It is undeniable that online search has become part of our daily lives. It is also undeniable that we all rely on Search Engines (Google more precisely) to give us the right and correct answers to all of our queries. We hear of search algorithms being improved and refined on a daily basis or Search Engines releasing applications and gadgets to impress us and gain more monopoly. For the Search Engines, it is all a question of market share. (more…)

no comments

UK Online Advertising Spend Trumps television

Thursday, October 1st, 2009

Digital Marketing, Industry News

For the first time ever, UK ad spend put through online advertising channels is higher than that of television, making online the UK’s biggest ad medium. Go digital!!

The latest bi-annual report from the Internet Advertising Bureau (IAB) shows that UK online ad spend has risen 4.9% in the first half of 2009 up to £1.75 billon and equates to 23.5% of total UK ad spend. Television advertising now consumes 21.9% of UK ad spend, press display consumes 18.5% and direct mail 11.5%. (more…)

no comments

« Older Entries
Newer Entries »