Behavioural multi posting tangible social currency motivating influences by being a brand ambassador while manipulating relevant content and securing a sound social foot print.
Baloney. Social Media? What the hell is social media? Another buzz word banded around amongst marketing execs wearing lumberjack shirts, skinny jeans and non prescription wayfarer glasses? Or a tangible useable marketing tool that can build brand equity and drive relevant traffic to a business?
Working at the sharp end of a fast paced agency such as Epiphany I get to meet a wide variety of marketing directors and brand managers from companies ranging from SMEs to blue chips. Inevitably our conversations will come on to the topic of ‘social media’, regardless of the industry – construction, finance, retail – they bring it up more out of obligation rather than actual desire or need. (more…)
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