Latest blog post by @YorkshireTexan - How @Square can benefit Obama and Romney in 2012 http://t.co/7IJED6Rz
There are so many adverts on the Internet, I must admit I tend to ignore about 99 per cent of them. It’s really annoying when I want to watch a video online and have to sit through a totally irrelevant advert first.
YouTube are trying to get users to engage with advertising again by giving them more control over the ads they watch. With their new TrueView video ads, users will have the option to skip ads after five seconds if they don’t want to watch the rest. (more…)
Digital Marketing, E-Commerce, Industry News, Social Media
HMV today announced they were closing 40 HMV and 20 Waterstones stores after poor Christmas trading figures, claiming bad weather and difficult trading conditions are forcing them into cost cutting measures. Trading was down 10% and the retail giant warned profits would be at the lower end of their forecasts. Is it bad weather and a difficult economy that is damaging these brands, or is it their failure to embrace and fuel change within their respective sectors? (more…)
This month got off to a flying start for the Epiphany gang with our Christmas party on Friday 3rd. There was the usual excessive eating, drinking and disco dancing, but it was also combined with some treacherous tottering on the icy streets of Leeds and a couple of particularly exasperating Secret Santa gifts! (more…)
Digital Innovation, Digital Marketing, Featured
It’s that time of the year again folks when I take a look at the upcoming trends in digital marketing, SEO and the Web in general for the coming year.
There are set to be massive changes in the world of online marketing in 2011, with many ‘game changers’ all on the horizon. Brands are going to have to pay attention to these changes if they want to retain the level of online visibility and conversion generation they currently hold. (more…)
Ask most companies today about the importance of online visibility, and most would agree that yes, it’s very important to them. With 62 per cent of Brits now shopping online, (up from 53% in 2008*), it’s even more crucial to ensure that your marketing message is being seen, being acted upon, and crucially that the results are being measured. (more…)
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