As a bit of a departure from my normal technical heavy SEO ramblings, I have decided to assess if the new wireless, paper-free, mobile office and all the gizmos involved will allow me to successfully monitor, manage and maintain my clients SEO projects and my team while on maternity leave.
Digital Marketing Blog Posts
The Google Gap!
Tuesday, February 27th, 2007Digital Marketing, Google, SEO
In the UK Google represents more than 80% of all searches performed according to the stats we see across a wide customer base. MSN and Yahoo are fighting it out for less than 5% but can they close the Gap?
Over the past 12 months its become increasingly difficult to get great results in seriously competitive markets like finance and travel through Google AdWords campaigns. More advertisers means higher costs per click and therefore more expensive enquiries. But are things set to change?
Google Maps in Search Results
Tuesday, February 20th, 2007Digital Marketing, Google, Industry News, SEO, Universal Search
Around August last year Google began testing a new feature in search results. This was to place map drop downs for businesses and places underneath the natural listing:
Google Makes It Personal
Friday, February 9th, 2007Digital Marketing, Industry News, SEO
Google has announced a change in its personalised service. It has now combined the two personalisation services into one service. So whereas before you could have a personalised homepage but not have personalised search, as I do, this is no longer possible. If you are singed into Google it will automatically turn on the personalisation.
You can read the official google announcement here
Search Engine Friendly Affiliate Schemes
Wednesday, February 7th, 2007One problem we come across regularly is the effect of affiliate schemes on search engine optimisation. There are a range of ways to track the number of visitors an affiliate site refers, they all have a varying effect of search engine rankings. Some have a negative effect, others have no effect, we are here to tell you how to make affiliate schemes have a positive effect on your search engine rankings. But first here’s how not to do it:
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