Happy Friday! Latest blog post by @sbaker81: Converting Mobile Searchers- Back to Basics http://t.co/PhQ4KrDk
Digital Marketing, Engagement, Internet
Earlier this month, the world wide web celebrated it’s 20th birthday! It was 20 years ago that the first website, a placeholder page written by Sir Berners-Lee on August 6 1991, went live.
The web has been growing at an amazing speed since it was first publically available – between 2005 and March 2011 the number of web users has doubled with a total number of more than two billion world wide, according to Internet World Stats with Europe being responsible for 22.7% of those users. (more…)
I loved how the Kaiser Chiefs launched their new album, The Future is Medieval, earlier this month, and gave users the chance to select their favourites new songs and also create their own artwork.
Their website is also really simple, fun to use and the steps are easy too. All users have to do is go online: (more…)
Well, at the moment it’s a multimedia search engine that’s very much in its infancy, using information and images from Wikipedia, Panoramio and Flickr. It has been designed as a postmodern way of presenting information – putting aside the typical text based knowledge resources to bring you a truly unique experience. It’s been in production for some time and was first showcased to the world last year, finally being released to the public in an alpha stage in January 2011. (more…)
If you go for a walk around North Yorkshire this summer you may spot people hunting around with their GPS in hand. Geocaching has come to Yorkshire with the Geo Art Cache project managed by Chrysalis Arts.
Geocaching is a high tech treasure hunt played using a GPS device. You are given coordinates and you have to find hidden containers called geocaches. You then share your experiences online.
The Geo Art Cache project is a series of trails created by artists across North Yorkshire. It aims to encourage people to explore the region and engage with new art interventions that have been placed along the way. (more…)
Digital Marketing, Industry News, Technology
Perhaps it’s just me, but “Geocaching” (pronounced geo-cashing) seems to have taken Leeds by storm in recent months. The basic idea of this high-tech treasure hunting game is for ordinary members of the public to locate special containers that are hidden outdoors. To play, participants must be equipped with a Global Positioning System device or so-called “GPS” (increasingly, mobile phones come equipped with this facility), which acts as a new-age map to direct you to the specified location.
The approach of summer has no doubt encouraged enthusiastic “geocachers” to embrace the outdoors and enjoy the sunshine, but what else lies behind the popularity of this worldwide phenomenon?
The magic of geocaching for me is that it’s going on everywhere around us. In fact, if you weren’t aware of the sensation before reading this, you’d be forgiven for walking past a cache without even realising. I heard about it through a friend – a friend who proudly showed-off the cheap-as-chips plastic bracelet on her wrist (her recent geocache treasure) as if it were a Tiffany exclusive. I want a taste of that child-like enthusiasm, I thought. (more…)
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