Thursday, August 26th, 2010
Digital Marketing, Featured, SEO
Having spent 3 years (okay 4 – I repeated a year) at University studying marketing and business, I felt ready to step into the big wide world of a real life digital marketing agency and begin implementing all that theory I had been force fed over the previous years. Or so I thought.
Apparently I had been lied to…… all these cutting edge marketing models and theories, which had been so enthusiastically taught to us, proved to be a little redundant and dated when it came to digital marketing, and when I say a little, I mean totally. (In hindsight I should probably have thought it was a little suspicious that our most recent text book was published in 1986 and definitely raised my concerns when we watched a BBC video entitled “The Future of Online Marketing”, filmed in 2000!) (more…)
Thursday, August 19th, 2010
Digital Marketing, Google, Microsoft, Yahoo
It is undeniable that online search has become part of our daily lives. It is also undeniable that we all rely on Search Engines (Google more precisely) to give us the right and correct answers to all of our queries. We hear of search algorithms being improved and refined on a daily basis or Search Engines releasing applications and gadgets to impress us and gain more monopoly. For the Search Engines, it is all a question of market share. (more…)
Thursday, October 1st, 2009
Digital Marketing, Industry News
For the first time ever, UK ad spend put through online advertising channels is higher than that of television, making online the UK’s biggest ad medium. Go digital!!
The latest bi-annual report from the Internet Advertising Bureau (IAB) shows that UK online ad spend has risen 4.9% in the first half of 2009 up to £1.75 billon and equates to 23.5% of total UK ad spend. Television advertising now consumes 21.9% of UK ad spend, press display consumes 18.5% and direct mail 11.5%. (more…)
Thursday, September 24th, 2009
Digital Marketing, SEO, Social Media
Many people in the industry still view Social Media and SEO as separate entities, and run campaigns for each independently from one another, or operate them in isolation.
SEO and Social Media have now become intrinsically linked. If you want to achieve maximum success in one, you can’t do it without the other, as the lines between Social Media and SEO are becoming increasingly blurred. Let me explain… (more…)
Thursday, September 17th, 2009
Conferences, Digital Marketing, Think Visibility
Well for once the weekend antics of me and several members of my team are worth a mention. No, we didn’t guess the lottery results, we didn’t get abducted; we went to Think Visibility at the Alea Casino in Leeds. (more…)
2 comments