Are the traditional search marketing models out of date? http://epi.ph/9IgUR9 Alex Postance takes a look ^MG
Digital Innovation, Web Development
There have been some really good examples of what can be done with HTML5 lately especially on the Chrome Experiments website. The Key light and Multiuser Sketchpad are definitely worth a look.
One of the best things I have seen lately is one made by Chris Milk. Google and Arcade Fire have created an interactive video for their song “we used to wait” called “The Wilderness Downtown”. (more…)
In the world of paid advertising, it’s fair to say that at the moment, Google is king. Could you therefore be forgiven for not exploring any other platforms in which to conduct your paid advertising campaigns? Not really in my opinion.
Google may be king at the moment, but will their reign last forever? Technology is constantly changing, and the online engagement users expect will change along with it. Will traditional text and banner adverts that have worked so well for years, still entice users in the same way they once did? Will users predominantly still use their desktop or laptop computers to browse the Internet, or will more and more begin to make the switch to powerful smartphones like Apple’s iPhone? (more…)
I’ve always been what could be considered a bit of an Apple ‘fanboi’. I’ve not really had much of a taste for their consumer gadgets (iPods, iPhones, iPads etc) but I’ll admit I really like their laptops, mice and monitors etc. Even more than their hardware, I love their software – it’s intuitive, easy to use, robust and very often bleeding edge. (more…)
I love new technology. And I love the excitement of playing with the latest execution of any new technology that I see. OK, OK… Augmented Reality isn’t necessarily new, but I’m safe to say it still remains on the fringe of our day-to-day lives. When this fringe tech meets my other passion – watches, then I get even more excited – excitement that didn’t last long unfortunately.
As with any fringe tech, Augmented Reality promises a lot, the possibilities are amazing and the applications endless. Aside from the myriad of functional applications AR will give us, the possibilities for companies to market their wares in an engaging way are also fascinating. Allowing me to experience the product before purchase? Where do I sign up?
So what can hold it back? Well – making it really hard to use and time consuming can’t help the cause, but it’s ultimately the reliance on home kit and the assumption that people know how to use it that could cause its demise before it even gets going.
Let me explain… (more…)
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