A lot of businesses see a lot of seasonal variation in their sales, whether it’s a toy retailer at Christmas, or a holiday firm in the middle of the summer. Car retailers may see a spike in traffic when new registrations come out, and debt-help and loan websites are very busy in January and February.
Generally, these periods are good for businesses, but it can be the case that the performance doesn’t quite match the increase in traffic. Too often, businesses simply label the visitors as lower-quality traffic, and adjust their bids accordingly, but this can be totally wrong. (more…)
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