AdInsight is a great new tool that allows easy use of multiple phone numbers on your website. It was designed with the intention of attributing incoming phone calls to the correct marketing source. So a company with SEO, PPC and Banner advertising would have a different telephone number for each to work out which campaign is driving which phone calls. (more…)
Website Optimisation Blog Posts
AdInsight for Website Optimisation
Friday, February 19th, 2010Conversion Rate Optimisation, Website Optimisation
The Importance of Being Converted
Friday, January 15th, 2010Conversion Rate Optimisation, Website Optimisation
Many website owners don’t understand the real value of improving their conversion rate. Here are the marketing figures for a company who sell cosmetics online:
PPC Campaign 2009 (more…)
Optimising For Christmas
Monday, November 23rd, 2009Campaign Optimiser, Conversion Rate Optimisation, Website Optimisation
The online world is getting ready for Christmas for another year, but this time website owners are starting to buy themselves some website optimisation as an early present. The fact is that even if your existing website is performing optimally now, your visitors’ priorities are going to change as Christmas gets closer. (more…)
Epiphany offer ‘No Win, No Fee’ Conversion Rate Optimisation Service in Industry Shake Up
Thursday, November 5th, 2009Company News, Conversion Rate Optimisation, Website Optimisation
Digital Agency Epiphany Solutions has offered a completely performance based service in response to a new report stating that 39% of businesses in the UK are dissatisfied with their websites’ conversion rates.
Epiphany has opened up the offer to any company with a high traffic website that has analytics and conversion tracking data available, and is accepting a maximum of five companies on a quarterly basis into this new programme.
Epiphany, which is one of only a few agencies in the UK to be certified a Google Conversion Professional and is the fastest growing search agency in the country, is shocked at the number of companies who aren’t maximising their websites’ potential. (more…)
Google Conversion Professionals
Wednesday, October 14th, 2009Conversion Rate, Google Adwords, Google Adwords Blog, Website Optimisation
For Epiphany, the acceptance to the Google Conversion Professionals programme confirms that the great work we have been doing for our clients over the last 2 years is ahead of the industry standard.
Epiphany’s knowledge of website optimisation was approved by Google when they awarded us the Website Optimisation Authorised Consultant (WOAC) qualification. At the same time, our analytical & technical ability was acknowledged when we became Google Analytics Authorised Consultants (GAAC).
(more…)
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