Two of the most important metrics that are tracked with Google Analytics are Time on Site and Bounce Rate. There are direct correlations between the time spent on your site and the likelihood of conversion. The bounce rate (the proportion of people who only view a single page on your site and then leave) is an indicator of how well your site draws people in. (more…)
Website Optimisation Blog Posts
Why is Website Optimisation Full of Surprises?
Thursday, February 10th, 2011Conversion Rate Optimisation, Website Optimisation
When I set up a website optimisation test, I often make assumptions of which page will win out of the set of variations I’ve created. Of course, I’m often wrong.
So why is it that testing is so full of surprises?
Recently I ran a test in which the original page was a list of prices for the services my client offered. The original page was a mess with so much text that the prices were hidden and I had no clear idea of what to do next. My hypothesis was simple: An easier to read price list with clear instructions on how to contact the company will produce more leads. (more…)
The Great Website Optimisation Race 2011
Wednesday, January 19th, 2011Conversion Rate Optimisation, Website Optimisation
People – Start your engines, it’s time to optimise!
2011 is tipped to be the year that most search advertisers take a look at where they are sending all the traffic they pay for and think “I need a better vehicle”.
The key message for 2011 is to optimise your website for conversions and the best way to do this is to test, test hard and fast! If 2010 opened our eyes to the concept of improving conversion rates through testing, then 2011 will open up the throttle as the race for bigger and better conversion rates begins! (more…)
Tips for Successful Site Migration
Friday, November 19th, 2010
Having recently gone through a site merge/migration, it’s been quite an enlightening experience for me. Moving one website to another is one thing, but merging multiple websites into one, is a different story entirely. Here are some tips which came in handy for the merger and migration. (more…)
Online Shopping That Fits Better!
Monday, November 8th, 2010Conversion Rate Optimisation, Website Optimisation
One of the main reasons I prefer not to do most of my shopping online is because I need to see how it is going to fit, and how it is going to look on me regardless of whether it is my size or not.
Over the last few years there have been a number of tools and cool features that have been released that allow you to get a better idea of how clothes will look and fit. I wrote a blog about one of these features a few months ago, which looked at the outfit builder. (more…)
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