Two of the most important metrics that are tracked with Google Analytics are Time on Site and Bounce Rate. There are direct correlations between the time spent on your site and the likelihood of conversion. The bounce rate (the proportion of people who only view a single page on your site and then leave) is an indicator of how well your site draws people in. (more…)
Conversion Rate Optimisation Blog Posts
Olympic Tickets – Come on Guys Focus!!!
Thursday, May 5th, 2011I’ve blogged a number of times about conversion rate optimisation and website design, and once again I’m having a rant about people just getting it wrong.
Last week was the final chance to register for Olympic tickets, and of course the media ran with the usual stories that we could have all predicted more than a year ago about website crashes and a high ticket process.
What didn’t seem to be covered was that on the checkout pages of the live site, there was a glaring error in the ticket price calculation that must have impacted final conversion rates.
I won’t go through all my views on the exact design, layout and functionality of the site (although there are many areas that could be improved). (more…)
Why is Website Optimisation Full of Surprises?
Thursday, February 10th, 2011Conversion Rate Optimisation, Website Optimisation
When I set up a website optimisation test, I often make assumptions of which page will win out of the set of variations I’ve created. Of course, I’m often wrong.
So why is it that testing is so full of surprises?
Recently I ran a test in which the original page was a list of prices for the services my client offered. The original page was a mess with so much text that the prices were hidden and I had no clear idea of what to do next. My hypothesis was simple: An easier to read price list with clear instructions on how to contact the company will produce more leads. (more…)
The Great Website Optimisation Race 2011
Wednesday, January 19th, 2011Conversion Rate Optimisation, Website Optimisation
People – Start your engines, it’s time to optimise!
2011 is tipped to be the year that most search advertisers take a look at where they are sending all the traffic they pay for and think “I need a better vehicle”.
The key message for 2011 is to optimise your website for conversions and the best way to do this is to test, test hard and fast! If 2010 opened our eyes to the concept of improving conversion rates through testing, then 2011 will open up the throttle as the race for bigger and better conversion rates begins! (more…)
Google gives us the inside track for 2011
Wednesday, December 8th, 2010Conversion Rate Optimisation, Google
The Google Manchester event last month was a great day all in all: super speakers, interesting insights and excellent food. Here are some interesting stats and an overview of the day. (more…)
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