Are the traditional search marketing models out of date? http://epi.ph/9IgUR9 Alex Postance takes a look ^MG
Conferences, SEO, Search Engine Strategies
With SMX London 2009 just around the corner, here’s a rundown of the top 3 ‘must attend’ sessions for SEO professionals
1. Search and the Evolution of Marketing
This session will cover how marketing and its consumers are evolving, and the part search has to play in this ever-changing environment. (more…)
Conferences, Search Engine Strategies
As part of SES London 2009 Epiphany met up with Jill Whalen of High Rankings.
Jill Whalen
Jill has been involved in commercial SEO for over 13 Years and founded her successful company High Rankings in 1995. She is a prominent figure in the SEO community, called upon to speak at industry conferences around the world and published in national and industry publications. We posed her some SEO questions relating to Google in the UK, agencies, in-house SEO and the state of our industry as a whole.
No ‘run of the mill’ SEO questions here! (more…)
Conferences, Search Engine Strategies
Welcome to the third and final day of my SES London 2009 experience. It’s been a tiring few days and my brain is bursting at the seams from information overload, but boy it sure has been interesting. Follow me as I take you through my third and final day.
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Conferences, Search Engine Strategies
So SES London 2009 is over. Day 3 was a much quieter day with far fewer speakers and less interesting sessions for the more advanced SEOer.
The day began with a session on brand reputation & management. Dave Synder began the session, running down hypothetical case studies and a ‘light’ and ‘dark’ side review to online reputation management (ORM). (more…)
Conferences, Search Engine Strategies
Welcome to my review of day two of SES London 2009. Lets jump right into the action.
Orion Panel: SEO Where to Next?
Billed as a SES first and an ‘explosive’ session this panel discussion almost lived up to the hype. It’s hard to sum up in a few sentences the in-depth discussion that went on here with moderator Mike Grehan and panellists Kevin Ryan, Rand Fishkin, Brett Tabke, Chris Sherman and Jill Whalen, and still do it justice. One thing amongst many that stood out was the somewhat heated discussion between Rand and Jill. This boiled down to ‘link acquisition’ strategies (or lack of); Jills ‘natural website’ ethos, and Rands more ‘forced’ approach. Personally, I think to achieve a truly successful long term SEO strategy, and timely meet the commercial goals, you have to do both.
Edit: You can check to see just how fair off my description of the session was with this transcript from Search Marketing Gurus.
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