When working in PPC, which side of the fence is best to work on, client or agency?
Having recently made the transition from client to my first agency role, it’s clear that both have their own mutual benefits. Ultimately it comes down to personal preference.
In my previous role, the client’s industry was all things power tools, hand tools and fixings. By the end of my time there, I knew all there was to know about power tools – a saw to you and me is just a saw, but to a builder it can be a hacksaw, a mitre-saw, a cut-off saw, a ripsaw…. (I could go on!). But that’s the key in any client-side role – expertise in your field and knowing every little detail about your customer’s needs. (more…)
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