Pets at Home, today announced that it has appointed search marketing specialist Epiphany Solutions to undertake a significant SEO campaign. The campaign, which is aimed to improve their online visibility and increase traffic, has already yielded positive results following initial work by Epiphany. (more…)
Clients Blog Posts
Pets at Home Appoint Epiphany for Significant SEO Campaign
Friday, July 16th, 2010Clients, Company News, Press Release
Clothing Group Sees Visible Benefits to Search Specialist’s Campaign
Thursday, May 27th, 2010Clients, Company News, Press Release
Epiphany Solutions, the UK’s fastest growing search specialist, has revealed that its initial work on behalf of clothing group JD Williams is already having a dramatic effect on the online visibility of the company’s brands. (more…)
Outsourcing Company Ventura In Online Marketing Push
Monday, November 16th, 2009Clients, Company News, Press Release
Outsourcing experts Ventura, a wholly-owned subsidiary of Next plc, has awarded an online marketing contract to Epiphany Solutions which includes both SEO and pay per click campaigns as well as website development.
Ventura, which provides outsourced services including contact centres, customer services management and external business processing, employs more than 7,000 people at five UK sites – three in Leeds, where is it based, plus two in Dearne Valley – and one in India. The company also operates contact centres in Cardiff and Milton Keynes. (more…)
Client side or agency?
Tuesday, June 9th, 2009When working in PPC, which side of the fence is best to work on, client or agency?
Having recently made the transition from client to my first agency role, it’s clear that both have their own mutual benefits. Ultimately it comes down to personal preference.
In my previous role, the client’s industry was all things power tools, hand tools and fixings. By the end of my time there, I knew all there was to know about power tools – a saw to you and me is just a saw, but to a builder it can be a hacksaw, a mitre-saw, a cut-off saw, a ripsaw…. (I could go on!). But that’s the key in any client-side role – expertise in your field and knowing every little detail about your customer’s needs. (more…)
PPC Client Relations
Wednesday, June 3rd, 2009A good relationship between a PPC account manager and their client can be just as useful for optimisation as anything else.
Currently, I speak to about half my clients on a weekly basis, be it over the telephone or via email. I’ve found myself chatting about going out at the weekend, being a regular golfer and I even have a £5 side bet with a client that my advert will beat his!
There are indeed benefits to these chin-wags:
• I understand the clients’ business better (better adverts and keywords)
• I understand what is important to the client (better reporting)
• The client understands PPC better (more confidence in the service)
• The client offers ideas (better keywords and adverts)
Everyone is happy!
And when they’re not happy… I can be honest and say things aren’t going well. Instead of getting upset, angry or finding a new PPC agency – my client asks “What should we do, Chris?”
Now my client is listening to me. How many times have you thought ‘I wish people would listen, I know what I’m talking about’? Well, now’s your chance.
As a result of such situations, I’ve been able to persuade my clients to make changes to their websites, invest in website optimisation and try some more radical adverts.
Inevitably, being given the freedom to test bears fruit, and the PPC manager/client relationship grows stronger!
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