Epiphany Search Marketing Blog

Social Media Optimisation SMO is something you can expect to hear a lot more about over the coming year as social networks increasingly come to dominate the web landscape. As part of an over arching Search Marketing Campaign for many it is no longer going to be good enough just to be on the front page of Google and have a professional adwords campaign. There is a new player in town and whilst you can ignore SMO today if you wish, tomorrow it may be crucial to your online success.

It’s important to remember that the web is still relatively young as an industry. Whilst I think we’re beyond the automobiles industry benchmark of the the Ford Model T, we’re nowhere near the deterioration of Detroit! The longevity of Search Engine Optimisation is less clear, but you can be guaranteed that as the web moves out of pubescence / young adulthood its evolution will have an effect on the way Search Marketing operates. Social Media Optimisation could be only the first of many examples.
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These days, the lines between search marketing and public relations are blurring. Sure, the PR world will always rule the traditional media because of long standing journalistic relationships, but online is becoming more and more important. Any PR agency that denies that simply has its head in the sand.

This leaves us with a big question, “Who should handle online brand reputation management, crisis management and press release distribution - SEO professionals or PR consultants?”

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SEOMoz is a great blog from a US blogger, looking at search engine optimization, internet marketing - in fact, similar issues to those we look at here. They posted an interesting entry the other day about the way in which you should divide your time if you’re in charge of a website, in order to give it the best possible promotion.

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DM News wrote this week about a significant change that is taking place across the marketing industry at the moment. According to a study, skills in analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies like branding and product promotion. They also revealed that the industry is having trouble recruiting enough people who understand the intricacies associated with the digital marketing field.

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Blogs do notoriously well in search engines, mainly because they generally contain content rich pages and are updated on a regular basis, two of the main factors that determine how well a site should rank. Google have also had a particular interest in blogs since their acquisition of www.blogger.com in 2002. Read this article for further information about the acquisition. All this means that they crawl blogs very regularly and often regard their content as highly relevant.

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