Adgroups Blog Posts
When Good Adverts Turn Bad
Posted by Steve Baker on Friday, February 12th, 2010 in Adgroups, PPC, PPC Management
You’ve been testing new adverts for years, making ever-smaller refinements as you close in on that holy grail, the ‘perfect advert’. Suddenly, and without warning, your clickthrough rate crashes. You try tweaking various aspects of your adverts, rolling back to your last few versions, but nothing helps. Your advert is officially pants.
How Not To Delete A Bad Keyword
Posted by Steve Baker on Monday, February 1st, 2010 in Adgroups, PPC, PPC Campaigns
How Not To Delete A Bad Keyword >>
Small Budgets And Big Keyword Lists
Posted by Steve Baker on Tuesday, September 18th, 2007 in Adgroups, Advert Text, Content Network, Google Adwords, PPC Campaigns
Small Budgets And Big Keyword Lists >>
A:B Advert Testing, A Cautionary Tale
Posted by Steve Baker on Monday, July 9th, 2007 in Adgroups, Advert Text, Google Adwords, Pay Per Action, Testing
A:B Advert Testing, A Cautionary Tale >>
A:B Advert Testing – Is Statistical Significance Over-Rated?
Posted by Steve Baker on Friday, June 29th, 2007 in Adgroups, Advert Text, Google Adwords, Pay Per Action, Testing
A:B Advert Testing – Is Statistical Significance Over-Rated? >>