As Account Managers there are lots of tools which are designed to make our job easier. Microsoft Project is a personal favourite of mine. You input all of the information in one brain-dump at the beginning of the project, then make the necessary tweaks as you go along. Everything is automatically updated and the milestones and outputs move accordingly. It’s easy! In theory, as our role becomes increasingly automated, we are able to become super efficient.
All of these tools are great and also essential; however we mustn’t overlook the importance of the ‘human touch’. Communication is key and you are still your best Account Management tool. (more…)
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