Archive for the ‘Account management’ Category

The Search Marketing ‘Remix’

Monday, October 22nd, 2007

Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’

The question that begs to be answered is what are the benefits of this white labeled lip service over open relationships, where the search marketing company is brought in as a trusted supplier alongside the media buyer?

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Posted in Account management, Out Sourcing, Paid Search, Pay Per Click Optimisation, SEO, Search Engine Marketing, Search Engine Optimisation | No Comments »