Mobile marketing has been talked about for a while now but recent examples have come out showing how effective this channel really is, and the statistics are available to completely back up the thinking that this channel cannot be ignored!! According to a speaker from IAB at a recent conference, nearly 30% of the time spent on the internet is now via mobile devices and sales of smart phones have increased by more than 50% of far in 2010. These figures are astonishing and, on their own, prove how imperative it is to get your mobile offering ready for potential customers. (more…)
Accessibility Blog Posts
Why Advertisers Should Start Taking Mobile Marketing Seriously
Friday, October 29th, 2010
Web Accessibility and SEO – The most important visitor to your website is blind and his name is Larry.
Thursday, April 19th, 2007Accessibility, Digital Marketing, Google, SEO
Seems like a bold statement to make doesn’t it? Well I don’t think it is and in this article I hope to explain why, to both business owners and website developers alike.
Let me explain. Roughly 80% of all UK search traffic originates from Google. In the majority of cases, your long term website traffic (& conversions) will originate from a search engine (insert your own social media caveat here). Before this online behemoth and others can begin sending you those potential customers it has to visit, ‘read’ and ‘understand’ your website, not just once, but hopefully time and time again. How else can Google decide on which pages to recommend to its users? ‘The machine’ (or rather several thousand servers) that does this is know as the Google Bot.
Making searching easier for the visually impaired
Sunday, December 3rd, 2006Accessibility, Digital Marketing
Earlier this year, Google released an accessible search for visually impaired users, a personal project of Google engineer Dr. T.V. Raman. This move came hot on the heels of Google abandoning “CAPTCHA”, which required users to type the letters that they see in an image. It proved to be hard if you had full sight, and nigh on impossible if you did not.
With the CAPTCHA system, blind users were not able to access many Google services, such as GMail, Blogger, Google Groups, or a Google account, as the visual challenge kept them from participating.
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