RIP Overture Keyword Suggester ?
Posted by Malcolm Slade on Monday, September 17th, 2007 in Digital Marketing, Keyword Research, SEO, Yahoo
The fact that Yahoo have ceased to update their Overture keyword suggestion tool has been known for several months. Overture US was last updated in January 07 and the UK data was last refreshed in May 07 and Yahoo have officially commented on their termination of support for the tool.
This morning however, it seems that the tool has become completely defunct as no terms return any search results. Does this mean the tool is officially dead ? Either way this throws a serious issue for the little guys who relied on the fact the Overture tool was free.
So what now ?
With Wordtracker now using UK data there is now a solid alternative at a cost. £15 per week / £29 per month / £149 per year. Having now used this tool with the UK data (I wouldn’t have recommended it to the UK market prior) I can say it is a sound investment and the billing structure makes it accessible to both big and small whether you want to cram all your keyword research into a single week or have the tool on hand all the time.
That being said, I for one would like to see the Overture tool reborn as it provided another angle to compare with Wordtracker and the more thorough you can be with your research, the better the results.
September 18th, 2007 at 7:00 am
You make a valid point.
A lot of people have relied on the tool, let alone tool developers.
There will be a lot of people aching, and I can only imagine some of the customer service nightmares that are going to ensue.
Those who thought forward and got API contracts with providers for a pay-for service — which I believe the keyword research industry is heading to — those are the people that are going to thrive.
That’s why NicheBOT.com has constantly been an advocate to make as MANY keyword databases available at the lowest cost possible.
I hate to sound like an advertisement board, but we give access to WordTracker, Keyword Discovery and Google that are NOT dependent on FREE services to supply results.
Anywho — I wonder how well people planned for this after seeing what happened back in January.
It truly looks like the party is over for the O tool.
Thanks for allowing me to express my comments.
Best of success,
Jim Morris, President/CEO
NicheBOT.com – “Finds exactly what people search for.”