Comments on: Regular PPC Reporting: Worthwhile or Worthless? http://www.epiphanysolutions.co.uk/blog/regular-ppc-reporting-worthwhile-or-worthless/ Just another WordPress weblog Tue, 07 Feb 2012 01:03:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: TJ Wilkinson http://www.epiphanysolutions.co.uk/blog/regular-ppc-reporting-worthwhile-or-worthless/comment-page-1/#comment-83 TJ Wilkinson Sat, 21 Nov 2009 14:26:49 +0000 http://www.adwordsprofessional.com/?p=520#comment-83 Agreed that Search Query Reports are the most important tool in Google. Tricky part is doing the same in Yahoo & MSN. If you have a Yahoo rep, you can ask them for the report. But the normal way to run this in Yahoo & MSN is to look at your Google Analytics logs for those 2 channels. They have a different broad matching algorithm than Google, so you often see completely different broad matched terms than in Google's SQR. Thanks, TJ ppcmaze.com Agreed that Search Query Reports are the most important tool in Google. Tricky part is doing the same in Yahoo & MSN. If you have a Yahoo rep, you can ask them for the report. But the normal way to run this in Yahoo & MSN is to look at your Google Analytics logs for those 2 channels. They have a different broad matching algorithm than Google, so you often see completely different broad matched terms than in Google’s SQR.

Thanks, TJ
ppcmaze.com

]]> By: Alan Mitchell http://www.epiphanysolutions.co.uk/blog/regular-ppc-reporting-worthwhile-or-worthless/comment-page-1/#comment-82 Alan Mitchell Sat, 15 Aug 2009 04:25:59 +0000 http://www.adwordsprofessional.com/?p=520#comment-82 Great post Peter, some really good advice. I also tend to use the search query report frequently - it's great for identifying new keywords (which could be added in new ad groups) or irrelevant searches (which could be added as negative keywords). I remember it being voted the favourite AdWords report (can't remember where though!) and for good reason. Thanks, Alan Great post Peter, some really good advice.

I also tend to use the search query report frequently – it’s great for identifying new keywords (which could be added in new ad groups) or irrelevant searches (which could be added as negative keywords). I remember it being voted the favourite AdWords report (can’t remember where though!) and for good reason.

Thanks,
Alan

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