PPC - How The Numpties Are Ruining It For Everyone
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This entry was posted
on Friday, March 9th, 2007 at 4:02 pm and is filed under Google, Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation.
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March 9th, 2007 at 7:01 pm
Great article Steve, however I think you’ve missed one point. Its also in Google’s interests to stop uneducated advertisers bidding rediculous amounts.
We’ve all seen it, they fly to the top of the rankings and then stay there for a month until they realise they’re not turning a profit and drop out of the running, but Google gets a glut of short term cash, so how can it be bad?
Google’s entire revenue stream is based upon companies like ours, promoting their services. As long as they deliver a system that truly repays the savvy advertiser with a good product or service to back it up, we’ll keep pushing them.
But these fly by nights are really causing long term issues. It’s getting harder and harder to make good profits in Google, especially in really competitive markets like finance. And whilst Google has 80% market share in the UK there really is little alternative. However, the harder it gets to make profit for clients, the harder we’ll look for alternatives.
I think Google has a role to play in stopping the uneducated user jumping on the band wagon. Its in their long term interests. Correct me if you think I’m wrong.