PPC Client Relations

A good relationship between a PPC account manager and their client can be just as useful for optimisation as anything else.

Currently, I speak to about half my clients on a weekly basis, be it over the telephone or via email.  I’ve found myself chatting about going out at the weekend, being a regular golfer and I even have a £5 side bet with a client that my advert will beat his!

There are indeed benefits to these chin-wags:

•    I understand the clients’ business better (better adverts and keywords)
•    I understand what is important to the client (better reporting)
•    The client understands PPC better (more confidence in the service)
•    The client offers ideas (better keywords and adverts)

Everyone is happy!

And when they’re not happy…  I can be honest and say things aren’t going well.  Instead of getting upset, angry or finding a new PPC agency – my client asks “What should we do, Chris?”

Now my client is listening to me.  How many times have you thought ‘I wish people would listen, I know what I’m talking about’? Well, now’s your chance.

As a result of such situations, I’ve been able to persuade my clients to make changes to their websites, invest in website optimisation and try some more radical adverts.

Inevitably, being given the freedom to test bears fruit, and the PPC manager/client relationship grows stronger!