Google breaks another barrier in advertising!
After its achievements in Pay Per Click, Google is now pushing the boundaries of advertising even further by introducing a pay for performance model called Pay Per Action.
You decide what to pay based on what action you want your site visitors to perform. Whether that be to fill in a sign up form, visit a particular page or even purchase a product.
Its only in beta testing in the US right now but it sounds like it should break some serious barriers to entry for small firms.
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