Pay Per Action
Tuesday, March 20th, 2007 by Shane Quigley
Google breaks another barrier in advertising!
After its achievements in Pay Per Click, Google is now pushing the boundaries of advertising even further by introducing a pay for performance model called Pay Per Action.
You decide what to pay based on what action you want your site visitors to perform. Whether that be to fill in a sign up form, visit a particular page or even purchase a product.
Its only in beta testing in the US right now but it sounds like it should break some serious barriers to entry for small firms.
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Posted in: Google, Google Adwords, Paid Search
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