Paying for a cufon license to use fonts on a website is something I have never quite understood or accepted. Up until now however the amounts of money have been relatively small and due to this I have just grumbled about it and ultimately paid for it. I was about to go through this process again but it didn’t seem as straightforward as usual and rather than handing over credit card details for a minimal charge I was asked for the website URL and amount of anticipated traffic. I was of course, bewildered by this and questioned why this would be applicable when the fonts are not hosted for us? Surely when buying a font it shouldn’t matter, if it was for something such as a brochure or leaflet the price would not be dependent on the amount of brochures produced! Read the rest of this entry »
Fonts, The Hidden Pricing Model!
Posted by NicolaGood on July 15th, 2010
Iphone Apps Keep Me Awake, Not Caffeine.
Posted by Tom Bagnall on July 12th, 2010
SuperBrands and Search Marketing
Posted by Alex-Postance on July 9th, 2010Our recent study into how the top SuperBrands use (or don’t as the case may be) search marketing, unsurprisingly found that the majority of super brands do not implement search marketing as part of their online strategy but instead rely on their strong brand names to drive search traffic.
Many people have argued that super brands do not care about search because they do not need to- happy instead to rely on the high amount of higher converting traffic generated from brand related searches. Read the rest of this entry »
Broadly Related
Posted by James Holding on July 8th, 2010There have been several reported occurrences of Google trialling a related ads feature for AdWords ads recently. With the latest trial, it appears that adverts Google believes are related will be shown for selected search terms. As an AdWords advertiser, we already have a feature that is very similar – Broad match. Read the rest of this entry »
Hackers Target Celebrities
Posted by James Dawson on July 8th, 2010
Justin Bieber. That was a name I had never heard of before today. Perhaps that is because I’m not a 15 year old girl who likes cutesy Canadian pop singers discovered by You Tube. I have now heard the name because his Facebook site was shown to me as a group of hackers have targeted young Justin and uploaded several extremely graphic pictures to his site.
Having been discovered by Youtube, those who don’t like his chirpy pop hits have also hacked his Youtube postings to direct his young fans to sites they are not legally allowed to view. His “My World Tour” Website was also a target of users of the 4chan picture website who rigged his “What country shall I appear live in?” poll to send Justin to North Korea. Read the rest of this entry »
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