Are the traditional search marketing models out of date? http://epi.ph/9IgUR9 Alex Postance takes a look ^MG
So Google announced the release of a nifty new tool named AdWords Campaign Experiments last month. Unfortunately for the Search Marketers of the UK this tool is only available in open Beta to US advertisers at the minute, but watch this space.
First off, if you haven’t already seen or heard about this, check out the Google Press Release. Read the rest of this entry »
Yahoo Search Marketing and Microsoft adCenter recently released their own versions of Adwords Editor, sparking further indication that these platforms are starting to listen to the search marketers who try to use them. Read the rest of this entry »
Clients, Company News, Press Release
Pets at Home, today announced that it has appointed search marketing specialist Epiphany Solutions to undertake a significant SEO campaign. The campaign, which is aimed to improve their online visibility and increase traffic, has already yielded positive results following initial work by Epiphany. Read the rest of this entry »
Old Spice used to be a fairly unfashionable range of male grooming products. Originally launched in 1934, the branding and reputation never altered, and it soon began to reside on the bottom of many supermarket shelves. That was until American creative agency Wieden & Kennedy took over the account.
Fronted by actor Isaiah Mustafa, Old Spice developed an amazing advertising campaign that held a mirror up to the brand and ultimately poked fun at itself. This was capped by an amazing TV advert that premiered during the 2010 US Superbowl. Read the rest of this entry »
We’ve recently undertaken a study into how a lot of the top SuperBrands make use of search marketing as part of their overall marketing mix. The general results show that Paid and Organic search traffic don’t feature on most SuperBrands’ marketing radars, which, to be honest hasn’t come as much of a surprise.
It is argued that most SuperBrands needn’t worry massively about search marketing due to the high natural performance of their brand terms. This mentality however seems a little short sited. My colleague Alex has already written an excellent blog post focussing on this subject from an SEO’s point of view which can be found here. For the purpose of this blog, I’m going to look at this area from a PPC perspective and offer an insight into just why some SuperBrands may be missing out. Read the rest of this entry »
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