How to Improve Your Google Search Partners PPC Performance

Posted by Matthew Buckley on December 20th, 2011

Google, PPC

The search partner’s network is often taken at face value; you either have it on or off. Sometimes it works, and other times it doesn’t.

When it doesn’t work too well, you often have no choice but to turn it off, until now.

Google doesn’t make it easy for you to see which search partner sites you appear on. Read the rest of this entry »

Heineken Creates Social Christmas Tree

Posted by Rachael Parker on December 20th, 2011

Brands, Social Media

This year for Christmas, Heineken has created the ‘most social Christmas tree ever’.

The tree is actually an 11 meter tall art installation in Clarke Quay, Singapore, and is made up of 48 LCD screens. To add a message to the tree, you need to go to their Facebook App where you can select your message and tag up to 16 friends. There is also a choice of animation to display your message. Read the rest of this entry »

Taking Your Link Building Campaign to the Next Level

Posted by Scott Malthouse on December 19th, 2011

Link Building, SEO

The game has changed. Panda is perpetually changing the search landscape and only through adaptation will we be able to work effectively in this brave new world. There has never been an era where practitioners of the SEO profession have had to be so intuitive and smart about their jobs. This, my friends, is the next level of link building. Read the rest of this entry »

Search marketing in 2012: Our predictions.

Posted by Tom Salmon on December 16th, 2011

PPC, SEO

It’s the time of year for reflection, looking back at the last twelve months and making predictions for 2012.

We asked our SEO and PPC experts for their thoughts on what the next year will have in store for search marketers. Let us know what your predictions are. Read the rest of this entry »

Infographic: Google’s Gifts

Posted by nicole.barbosa on December 16th, 2011

Featured, Google, Industry News

From Pandas to G+, a look back at the updates that Google released this year shows the importance of innovation in search marketing. We’re predicting that 2012 will be no different. Read the rest of this entry »