Digital Marketing Blog
Welcome to the Epiphany Solutions Blog, a place for you and us to discuss and share our knowledge on Search Engine Optimisation, Social Media Optimisation and Pay Per Click Advertising.
ICANN Takes The Web Truly World Wide
Posted by David Wilding on Friday, October 30th, 2009 in Industry News, SEO
ICANN, the internet regulator, has approved plans to allow internet addresses to be written in a non-Latin alphabet, claiming it’s the biggest change to the internet in its 40 year history.
Up until this point, TLDs (top level domains) have had to be written in the western Latin alphabet, resulting in the .com .org .net and .co.uk web addresses we are all familiar with. Whilst Korean websites, for example, have been able to use their own alphabet within the start of a domain, the end of the address has had to end in the .kr suffice (i.e. Latin script) for the addresses to resolve to websites IP address (the destinations true ‘internet address’).
This change could potentially mean new TLDs could appear in as diverse characters as Hindi, Korean, Arabic, Japanese, Greek, Mandarin and Russian Cyrillic.
ICANN Takes The Web Truly World Wide >>
Yahoo Kills a Web Classic and Potentially Wastes Millions of Dollars
Posted by David Wilding on Thursday, October 29th, 2009 in Industry News, Link Building, SEO, Yahoo
After confusing the world with their seemingly meaningless latest ad campaign, Yahoo made another huge blunder this week after shutting down the long running Geocities website without paying any attention to some SEO basics, and potentially wasting millions of dollars in the process.
Geocities had been around since around 1995 and offered its users a free place to host their website. At its height, Geocities was the MySpace/Blogger.com/Wordpress.com of its day, leading to Yahoo purchasing the site for $3.57 billion in stock (yes that’s $3.75 billion!) back in January 1999.
Yahoo Kills a Web Classic and Potentially Wastes Millions of Dollars >>
Google see the 410 Server Response Code as “More Permanent” than a 404 Response Code
Posted by Gavin Smith on Thursday, October 29th, 2009 in Google, Google Webmaster Central
A 404 server response status code means “page not found” and the 410 server response simply means “gone”.
For as long as I can remember, search engines have treated both these codes in the same way, with them both meaning that nothing is returned on a certain URL.
But reading a Google webmaster help thread from yesterday, Google employee John Mu stated that this is no longer the case and that Google is now treating these codes slightly differently.
Google see the 410 Server Response Code as “More Permanent” than a 404 Response Code >>
Microsoft, Google…. everybody wants a slice of Twitter
Posted by Malcolm Slade on Wednesday, October 28th, 2009 in Bing, Google, Microsoft, Twitter
The week we have finally seen some concrete developments from Microsoft and Google with regard to the Holy Grail that is real time search. At the Web 2.0 summit in San Francisco last week, both companies have shed some light on their plans.
There have been many rumours flying around recently regarding the development of real time search but now, during the opening days of the 2009 Web 2.0 summit, both Microsoft and Google have opened up.
Microsoft, Google…. everybody wants a slice of Twitter >>
GAAC Summit 2009
Posted by Chris Rowett on Tuesday, October 27th, 2009 in Google, Google Analytics, Google Website Optimiser
Two weeks ago, Google hosted their annual conference for Google Analytics Authorised Consultants (GAAC’s), to which Epiphany sent along 2 employees. This conference has been taking place for around 5 years now, and is typically a chance for leading authorities of Analytics to share ideas and practices. As well as dining all week at Google’s expense – attendees are
given exclusive previews of the latest developments to Google Analytics.